Woolworths
Case Studies
Curated Online
Turning a quarterly publication into an always-on supplier engagement platform.
Intro
Curated is the primary communication platform that connects Woolworths with their supplier network. For years, the magazine was published as a static PDF, without engagement or interactivity. We developed a flexible, blog-style platform that has transformed the ways Woolworths shares their stories, insights and updates.
The Technology
WordPress
WP Engine
This new platform gives Woolworths the ability to publish content as traditional quarterly editions or standalone articles. This means supplier engagement can now happen year-round. We also enriched the reading experience through videos, animations, data visualisation and responsive layouts designed for Q&As and interviews. The platform is built to evolve, with exciting new features being added between each edition.
Measuring Success
Engagement has been strong, with the most recent edition receiving nearly 10,000 page views in a single day. The improved mobile experience and engaging content have made it easier for suppliers to access the information they need, whether they’re in the office or on the road.