The People Project
Case Studies
Branding
Intro
The People Project believes that everyone deserves to lead meaningful and dignified lives. That’s why they help people move forward in new and positive ways by assisting Tasmanian’s in accessing disability services, navigating aged care, and helping health professionals find fulfilling roles. Previously, The People Project was known as HR+. They asked us to develop a new name and visual identity that would better reflect their role as advocates and collaborators.
Contribution
Strategy & Planning
Creative Direction
Research & Development
Design
Art Direction
Copywriting
We created a flexible, adaptable identity to reveal the organisations’ many skills and services. Our speech bubble device signals the welcoming of open dialogue. Soft, round edges and lower-case typography signal approachability and warmth, while the chosen colours bring energy and optimism.
We also developed a simple yet engaging language device. Using the initialism ‘PP’ and the full stop from the organisation’s name and logo, we built strong associations with positive attributes of the brand. This language device can be adapted for different messaging or expanded to incorporate other attributes for each of the sub-brands. It can also be used on a longer-term basis when applied to merchandise items, banners and signage.
Measuring Success
“Working with Red Jelly has been an absolute pleasure. From start to finish, their team was professional, approachable and incredibly easy to collaborate with. They took the time to understand The People Project and our vision, turning our ideas into a cohesive, vibrant brand that truly represents who we are. Their creativity, attention to detail, and friendly approach made the whole process seamless and enjoyable. We couldn’t be happier with the results and would wholeheartedly recommend Red Jelly to anyone looking for top-notch design and branding support.”
Joel Foffani,
Marketing, Social Media and Events Consultant