Cricket Tasmania
Case Studies
A Force to be Reckoned With
Tasmanian cricket has a rich history, batting well above our average in contributions to the sport.
Intro
We play clean and fair, but with a fierce determination unrivalled by the rest of the cricket world. As unapologetic in our approach as we are in our play, we don’t ask for permission. We swing for the fences. Cricket Tasmania tasked us with launching a campaign to amplify community buzz, grow participation and build commitment from clubs. Above all, we needed to establish Tasmania as a true force to be reckoned with.
Contribution
Strategy & Planning
Research & Development
TVC
Production
Creative Direction
Design
Art Direction
Copywriting
60 Second Hero Video
Our proud, emotive TVC features all kinds of Tasmanians in all kinds of places – from cul-de-sacs and clubs to backyards and paddocks – bat in hand, ready to face off against the world.
Brought to life by the dulcet tones of the one and only David Boon, the film proves that down here in Tasmania, every human is a hurricane in the making.
Measuring Success
Cricket is in Tasmania’s DNA. It’s a path forged by those who came before us and upheld by every girl and boy who dare to dream. From the backyards to the stadiums and all points in between, the team at Red Jelly were able to capture the collective passion and pride we all share. Thank you for bringing our vision to life.
Shayne Wicks, General Manager Marketing & Communications Cricket Tasmania