Hobart Airport
Case Studies
Hobart Airport Upgrade
Celebrating a $200m terminal upgrade.
Intro
Hobart Airport is set to welcome three million passengers a year by 2030. To meet the needs of Tasmania, a massive upgrade is underway to double the terminal footprint and create better experiences for travellers. Red Jelly was asked to share this vision with Tasmania, while celebrating some important milestones along the way.
Contribution
Strategy & Planning
Creative Direction
Design
Art Direction
Copywriting
Signage
Our communications needed to reach everyone, from everyday Tasmanians to government stakeholders. Major progress, like the installation of new security screening, was shared across press, radio, socials and eDMs.
Clear, friendly airport signage helped create context around the works that were underway, while minimising any disruption to travellers.
Billboard
Social Posts & Newsletter Templates
Website
Security Screening Update Video
Industry Video – Andrew Smith
Filmed by Caleb Miller
Industry Video – Rachel Power
Filmed by Caleb Miller
JackJumpers Sponsorship Video
Signage & Wayfinding
Christmas Press
Measuring Success
We continue to deliver a positive, upbeat campaign taking Tasmanians on the journey towards a bigger, better Hobart Airport. On the ground, our signage has reduced confusion, kept the public orientated and built confidence.