Department for Education, Children and Young People (formerly Department of Education)
Case Studies
Returning to the Classroom
Intro
In the post-lockdown world, there was reluctance to send students back to class, despite every COVID-safe measure being taken to ensure a safe return. Our task was to demonstrate to families with students that physically attending class was in their long-term best interests.
Contribution
Strategy & Planning
Research & Development
Design
Film Direction
Production
Photography
Creative Direction
Art Direction
Copywriting
Working with real schools, real students and real families, we created a series of ads that spoke to the measures being taken to ensure students could return to class safely. We created an asset library ready for use across multiple channels, targeting multiple specific audiences with each bespoke, best practice output.
Getting children back into the classroom post-lockdown.
30 second TV commercial
Impressive media placements drove extraordinary frequency and reach metrics, landing our message and this timely campaign in the homes of Tasmanians state-wide.
Measuring Success
The campaign has received overwhelmingly positive feedback from both schools and the community at large. This campaign has since been extended into a second phase called Every School Day Matters.