TasNetworks
Case Studies
Powering a bright future
Intro
TasNetworks are Tasmania’s sole energy distributor. They deliver safe, cost-effective and reliable electricity to hundreds of thousands of customers.
However, the public weren’t aware of the deep impact TasNetworks has on their everyday lives.
We were engaged to create an emotive awareness campaign. One that would depict TasNetworks as the spark that connects an entire state.
Contribution
Strategy & Planning
Campaign Ideation & Execution
Copywriting
Art Direction
Film Direction
Film Production
Social Implementation
TVC & Cutdowns
Print & Press
Digital Channels
90 second TV commerical
We invited people to delve below the surface to find that TasNetworks are behind the scenes of every Tasmanian story.
Our campaign showed that every burgeoning business, every up-and-coming band plugging in amps, every welcome home porch light left on, every part of Tasmanian life now and into the future, is powered by TasNetworks.
Because TasNetworks exist for one reason: powering a bright future for every Tasmanian.
We shone a light on how TasNetworks is behind every Tasmanian endeavour.
Measuring Success
From stories of powering sustainability to making sure the lights stay on, this campaign has given Tasmanians a better understanding who TasNetworks are, as well the opportunity to embrace what they do.