Healthylife
Case Studies
Living Healthy Report & Launch Event
Using immersive event design to tell the story beyond the pages.
Intro
Healthylife is a health expert and evidence led business for health, wellness, telehealth and pharmacy needs and is a Woolworths Group business. We partnered with them to develop the 2026 Living Healthy Report. Released annually, the report combines research data and Woolworths Group purchasing behaviour to identify opportunities for improving health literacy and preventative health outcomes. This edition brought to light a notable gap, a disconnect between confidence and behaviour, suggesting perception on one’s ability to look after our health is probably greater than the reality of our daily habits.
Contribution
Event Management
Event Design
Contractor Management
Strategy & Planning
Research & Development
Creative Ideation & Execution
Creative Direction
Art Direction
Copywriting
Digital & Print Production
We worked closely with Healthylife’s leadership team to shape a strategic narrative for conveying these complex findings in a visually engaging, informative way. Using custom infographics and design cues, the Red Jelly team turned comprehensive research into impactful messages.
This resulted in an accessible publication that balances scientific credibility with clarity, to appeal to all kinds of Aussies.
Event Wall Artwork
Display Screen Animations
To take these important insights beyond the page, we supported the launch with an immersive exhibition. This multi-day activation at Woolworth’s Norwest store shared key findings in an interactive environment for stakeholders, media and Woolworths teams to partake in.
Across large-format displays, interactive installations and environmental graphics, every touchpoint of the exhibition was carefully created to invite deeper engagement and lasting conversations.
With activations like the Veggie Meter, ‘Plus one Serve’ nutrition stand, Connection Lounge, ‘PaineWaive Brain Wave game’, Sleep masks and stratgeies and the Misinformation lab, the event invited guests to be curious and take their health into their own hands. Each activity translated key report themes into practical, memorable interactions, prompting further discussion. Together, the launch reinforced core messages around health literacy, informed decision-making, how our environments influence our healthand the changes we can all make as businesses and individuals to live a healthier life.
Measuring Success
Every year, Red Jelly makes the launch of our Living Healthy Report an event to remember. From start to finish they consider every detail and take it in their stride. The Red Jelly team bring our ideas to life while adhering to timelines and budget. The report in both digital and print form, is a production to be proud of; every detail matters, from the front to the back cover and even the book spine. We look forward to working together again next year.
Simone Austin, Chief Health Officer, Healthylife