WorkSafe Tasmania
Case Studies
Quad Bike Safety
We wanted to remind unsafe quad bike riders that life and death on four wheels is a numbers game.
Intro
When it came to quad bike safety, sadly the numbers did in fact speak for themselves. So that’s what we let the numbers do – speak for themselves. Simply, succinctly, concisely and shockingly. We set about proving that the ‘it will never happen to me’ mentality was in fact a devastatingly horrendous numbers game. A game of life and death. A game not worth playing.
Contribution
Strategy & Planning
Campaign Ideation & Execution
Photography
Design
Creative Direction
Art Direction
Copy Writing
Social Campaign Ideation & Implementation
This campaign was designed not to just draw attention to facts and stats, but to also create a change in behaviour for the better using facts and stats as the reason to think twice before acting unsafely on or around quad bikes.
30 second TV commercial
We didn’t set out merely to quantify the stats, but to connect the data with quad bike rides personally. And it worked.
Beyond this campaign, working on behavioural change campaigns that actually change behaviours is one thing we’ve become well known for here at Red Jelly. It’s one thing, amongst many, that we all get behind, champion and push for. The chance to save lives, to truly make a difference, even in small ways, doesn’t come around every day. But when it does, we embrace the opportunity with open arms and relentless drive to deliver actionable, measurable, remarkable change.
Measuring Success
The digital campaign performed well above expectation, with the campaign value exceeding the budget substantially. Soon after the campaign launched the YouTube video completed views was well over 100,700 with over 200,000 impressions – proving excellent for audience awareness.