The breathtaking grounds of the Port Arthur site added to the drama of the creative.
Port Arthur Historic Site
Case Studies
Step into History
Intro
Reopening after a long closure due to COVID-19, Port Arthur Historic Site needed visitors to return. We invited people to experience Port Arthur through a different lens.
Contribution
Design
Film Direction
Production
Photography
Creative Direction
Art Direction
Copywriting
Port Arthur needed a campaign to inspire visits from everyone – even those who had visited before.
The ‘split’ image created an arresting visual that translated across all channels, supported by evocative language.
Measuring Success
The campaign has come to life across press, social, digital and outdoor and is still live in market.