Port Arthur reopening.

Step into History.
Reopening after a long closure due to COVID-19, Port Arthur Historic Site needed visitors to return. We invited people to experience Port Arthur through a different lens.

Port Arthur needed a campaign to inspire visits from everyone – even those who had visited before.

The ‘split’ image created an arresting visual that translated across all channels, supported by evocative language.

The breathtaking grounds of the Port Arthur site added to the drama of the creative.

The campaign has come to life across press, social, digital and outdoor and is still live in market.

Other projects