Huon Valley Council

Product of the Huon Valley

The Huon Valley region is a food and nature lovers’ paradise. It has the potential to be one of the great valleys of the world, yet it had been largely under-marketed for many years.

Huon Poster Folded
Huon Apron

The Huon Valley Council commissioned Red Jelly to create a marketing program that could function in a multi-platform way; as a place of origin campaign for producers, a touring destination for visitors, and to attract regional development.

We created a provenance brand that spoke just as much to the residents of the valley as it did their produce. “Product of the Huon Valley” was personal.

We created wearable merchandise that was launched at the popular Taste of the Huon Festival. These items became content generators in their own right. We gathered and recruited Huon Ambassadors; producers, chefs and tree-changers who were proud to wear the Huon brand and proclaim themselves to be a product of the Huon Valley. We created and shared multiple stories of the region’s communities and natural assets, including producer/chef profiles and Sunday Drive digital diaries.

Huon Banner and Shirts
Huon Hat

This content was lapped up by over 11,500 Facebook and Instagram followers in just three months, and generated commentary and content in national press.

What we did

Go Behind the Scenery XI website
Tourism Tasmania
Go Behind the Scenery XI website
Federal Group - MACq 01 Hotel
Federal Group
MACq 01 Hotel
Lark Distillery - Forty Spotted Rare Tasmanian Gin
Lark Distillery
Forty Spotted Gin
Dan Murphy's Cellar
Dan Murphy's
The Cellar