Pinnacle Drinks
Case Studies
One For All
One For All is all about inclusivity.
Intro
Pinnacle Drinks creates and manages a huge portfolio of beers, wines, spirits and more. We were asked to create a modern Moscato brand that would appeal to millennials – a demographic that typically has no interest in the stuffy world of wine.
Contribution
Strategy & Planning
Naming
Brand Creation
Research & Development
Brand Identity
Copywriting
Art Direction
Design
Finished Art
Point of Sale
Production Output
To connect with new consumers, we would have to disrupt the category. In a sea of sameness, we created a brand that cut through and engaged with next-gen consumers. We did this through the kind of bold designs and messages that young consumers could rally around.
Our audience was looking for fun over formality, with a brand that spoke to them and their lifestyles. To achieve this, we kept things playful, joyous and simple, while leaning into a category defying visual aesthetic. Simple copy brought the brand’s personality and purpose home.
One For All is all about inclusivity. That includes the younger generations not being left out of the wonderous world of wine. With colour, style, and panache, we showed the world that these wines were there for the sharing, not for the showing off.
Simply put, One for All was the one for them.
