The space explorer became a familiar sight on screens around the country, with the campaign reaching 13 million viewers. Plus, a spot on Dan Murphy’s shelves in Red Jelly-designed cans awaited the winning entry.
Coopers Brewery
Case Studies
Master of the Brewniverse
Intro
With thousands of DIY brewers across the country, one of them was destined to be the greatest. So we went on an out-of-this-world adventure to find them, and put their brew on bottleshop shelves all over Australia.
Contribution
Strategy & Planning
Campaign Ideation & Execution
Photography
Design
Creative Direction
Art Direction
Copy Writing
Social Campaign Ideation & Implementation
30 Second TV commercial
The search started with a colourful and unconventional TVC. The making of the TVC included building Tasmania’s biggest green screen.
The campaign drove a 99% increase in database growth on the previous year, and brew kit and accessories sales grew by 150% and 30% respectively.
Winner Announcement
Measuring Success
Cans of the winning beer – Chris Woods’ Fruit of the Woods IPA – sold out in just nine weeks, and was so popular it became a Coopers DIY Beer Recipe of the Month.