Pinnacle Drinks
Case Studies
Lost Scott
The packaging design that brings Scotch whisky to life in an can. A very simple plan: Scotland in a can.
Intro
Aye, it was said that an ready to drink (RTD) blended Scotch whisky in a can had been done by every dog and his man. Whomever it was that said that was wrong. In both getting the saying of every man and his dog and their facts wrong. Blended Scotch whisky in a can, was not the common commodity it was first though it to be. Especially not if it hailed from the isles of the Scotland.
Contribution
Strategy & Planning
Research & Development
Brand Creation
Brand Identity
Naming Conventions
Copywriting
Art Direction
Design
Finished Art
Point of Sale
Channel Comms
Illustration
Production Output
So hello opportunity. So we thought if anyone can put Scotland in a can, we can. So we set out with a simple plan, to represent Scotland in a can. In the same way the liquid inside did.
So hiding not from the products highland roots, we did just that. With a standout character and more than just a slight nod to being a true Scott. A Lost Scott that had wandered off, only to be found on shelves across Australia. Thus Lost Scott was born and ever since launch, it’s been found by the masses, wandering from shelf to somewhere else, forever lost.
