West Coast Wilderness Railway

History that moves you

The West Coast Wilderness Railway hadn’t been running for many months due to track remediation work and change of operators. We needed to get tourists and locals back on board.

This was achieved through engaging the senses by telling the story of a world-class rail journey through brutal terrain, rich history and unique scenery — an essential experience for Tasmanians and visitors alike.

West Coast Wilderness Railway logo
West Coast Wilderness Railway website screenshots
West Coast Wilderness Railway journey map

With a high percentage of occupancy over that first summer of relaunch, the campaign was a huge success.

Young boy looking out of carriage window on West Coast Wilderness Railway

What we did

Go Behind the Scenery XI website
Tourism Tasmania
Go Behind the Scenery XI website
Lark Distillery - Forty Spotted Rare Tasmanian Gin
Lark Distillery
Forty Spotted Gin
Product of the Huon Valley
Huon Valley Council
Product of the Huon Valley
Federal Group - MACq 01 Hotel
Federal Group
MACq 01 Hotel