Pinnacle Drinks
Case Studies
High Pour Sally
Proving that not all cocktails of high class come in a glass.
Intro
To think that a cocktail in a can could be a class act, would take a class act, and that’s exactly what we set about to deliver and deliver we did. Introducing High Pour Sally. The playful, colourful, vibrant, life of the party, High Pour Sally is testament to the powers of category disruption.
Contribution
Strategy and Planning
Research and Development
Brand Creation
Brand Identity
Naming Conventions
Copywriting
Art Direction
Design
Finished Art
Illustration
Point of Sale
Channel Comms
Production Output
From the beginning we wanted to create a brand that brought to the surface a sense of generosity in every pour. Why? Well ,for starters these immaculately crafted cocktails are generous in every way. In flavour, in flamboyance, in flair. It also doesn’t go astray that a high pour in high end bartender land speaks to generous servings. High Pour Sally can now be found high on the list of new product developments we’ve created that continue to draw in new audiences, stop foot traffic in the aisle and bring new to a consumers a category often overlooked.
