Following on from their successful ‘Happiest cows on the planet’ campaign, Ashgrove wanted to communicate a clear message to the biggest milk drinkers: children.
The best ideas are often the simplest ones – and what’s simpler than showing kids drinking glasses of milk? We set out to authentically convey ‘the joy of fresh milk’ through TV and social media commercials, as well as new product labels.
Featuring children enjoying their Ashgrove milk in various ways – whether they were making messes, blowing bubbles or smiling through milky moustaches – the take-home message was that ‘Happy kids drink Ashgrove milk’.
“I love it. Wouldn’t change a thing.”