Anglicare Tas
Case Studies
Every Tasmanian Matters
We all deserve a safe place to live and enough for the everyday essentials. We all deserve support when we’re caring for our loved ones and someone to cheer us on when we’re making positive change.
Intro
Anglicare is a not-for-profit organisation providing aged care, gamblers help, financial counselling, housing and other community support services across Tasmania. Through their Social Action and Research Centre, Anglicare also carries out research and enacts changes to reduce poverty in the State. We were tasked with creating a new campaign that would communicate the important work Anglicare does in the Tasmanian community.
Contribution
Strategy & Planning
Creative Direction
Research & development
Design
Social Campaign
Production
Photography
Art Direction
Copywriting
TVC production
Radio
Press
30 Second TV Spot
We created a campaign about advocating for a Tasmania where everyone can access the support need. That might mean getting a hand with home care support, finding accommodation or accessing free counselling. Our tagline spoke to Anglicare’s core belief that every Tasmanian matters. Through TV commercials, we used a series of personal stories to bring our message to life. These showed how everyday people could benefit from the support and initiatives of Anglicare Tasmania.