CMHAA Website
Creating a hub to support members and save time for the CMHAA team.
Intro
The Corporate Mental Health Alliance Australia (CMHAA) brings together employers who are committed to supporting mental health in the workplace. With a growing member base and vast resources, they needed a platform that would do more than keep people informed. We were engaged to enhance CMHAA’s existing website, adding new features and functionality to better support members and streamline administrative processes.
We began by developing a resources directory that can filter by type, topic and keyword search. To showcase the value of membership, these resources were made visible to all visitors but gated. The same approach was applied to events, highlighting membership benefits and encouraging new sign-ups.
The real transformation came with the Members Dashboard. What was previously a manual process involving paper forms, email exchanges and data entry has now been fully automated. New members complete an online form that creates an account and sends information directly to Salesforce. The dashboard provides task lists for onboarding, a discussion board for peer-to-peer support, downloadable collateral for workplace initiatives and an events calendar.
Measuring Success
The member area on our website has been a game changer for us – rather than manually sending and re-sending information, our members now go through the simple account set up and have it all there at their fingertips. We can also see when they last visited the site which is useful information for us. It helps that we love how it looks too!
Kirsten Knappett, Project Manager CMHAA