Coopers Brewery

BrewArt – Push Button Brewing

BrewArt, invented by Coopers, is a fully-automated home brewing system. Basically, it’s a machine that makes beer from scratch. Coopers asked us to help them get the word out.

BrewArt Behind the Scenes
BrewArt Cheers

We created a full communications campaign, including TVCs, online videos, outdoor spots and online banners. The premise of the campaign was simple: modern art can be a bit confusing, but Brewart is art you can appreciate.


The campaign was led by two hero TVCs, which were supported by online videos and animated banners.

BrewArt: Glove - Behind the scenes still
BrewArt: Dance - Behind the scenes still

In our outdoor media spots we used more direct, rational messages, to make sure our audience instantly understood the benefits of the product.

Red Jelly handled the entire production, from writing and designing to production and direction.

Girl walking in Blundstone Summer Boots
Wherever Summer Takes You
Lark Distillery - Forty Spotted Rare Tasmanian Gin
Lark Distillery
Forty Spotted Gin
Coopers Brewery - BrewArt Launch
Coopers Brewery
BrewArt – Launch
Juicy Isle - The Good Apple
Juicy Isle
The Good Apple