Campaign
Dan Murphy’s
Case Studies

A Journey of Discovery

Intro

For over 15 years, we helped Dan Murphy’s become a true household name around the country, with communication development across most media and communication channels.

Contribution

Strategy & Planning
Research & Development
Design
Film Direction
Production
Photography
Creative Direction
Art Direction
Copywriting

We helped push the brand forward without losing what made it successful, creating massive campaign concepts that covered point of sale, print, catalogue, radio and outdoor. Red Jelly acted as a gatekeeper for the Dan Murphy’s brand, helping them win back-to-back Retailer of the Year Awards at the 2014 and 2015 Australian Catalogue Awards.

A 15-year partnership.

60 second TV commercial

We have helped inform millions of customers through campaigns and projects like the Dan Murphy’s
Cocktail Cards, turning more Australians into liquor experts.

30 second TV commercial
Measuring Success

Red Jelly should feel proud, being a major contributor to the brand.

Martin Smith, Former General Manager, Dan Murphy’s