Selling the unsellable on Gruen’s ‘The Pitch’ segment
The Gruen audience expect a bit of fun, so we make sure the process of making a Pitch ad is a bit of fun. The whole agency loves being involved in the show, and everyone comes along for the ride. We ask ourselves three simple questions when we approaching these briefs: is it based on a truth, will it entertain and – most importantly – will it persuade? We always fly home with a trophy – or half of one, at the very least! After six efforts, our track record is none too shabby: four wins and two draws. We are honoured to be the only Tasmanian agency featured on The Pitch to date.