The Food Project

Countdown were looking to develop the learning culture within the organisation. They wanted to equip in-store team members with the confidence to engage customers through increasing knowledge on fresh products and develop skills to have better conversations with customers.

We worked with Countdown’s marketing team and extensive supplier network to develop the Countdown Food Project. Red Jelly prepared all training material and resources, including posters, concertina handouts, food knowledge guides, best practice hand guides, and supplier videos with supported animated videos.
The Food Project has had a great response from Countdown, their team members, customers and suppliers.