Happiest cows on the planet

ASHGROVE FARM

Happiest cows on the planet

In a milk market dominated by multinational, factory-based dairies, even finding space in a supermarket fridge is difficult. As a local farm producing its own milk, Ashgrove asked us to give Tasmanians a good reason to choose their home-grown (but more expensive) product over the multitude of discounted generic options.

Ashgrove has a real story to tell. A local story of natural advantage, provenance and best practice. Whether you are a cow or a human, Ashgrove Farm is a happy place. So, we took this simple truth and created the happiest campaign in the state – starring the happiest cows on the planet.

WHAT THEY SAID

“Milk sales are up, we’re very happy.”

Anne Bennett
Ashgrove Marketing, Communications Manager

Happy kids drink Ashgrove milk

ASHGROVE FARM

Happy kids drink Ashgrove milk

Following on from their successful ‘Happiest cows on the planet’ campaign, Ashgrove wanted to communicate a clear message to the biggest milk drinkers: children.

The best ideas are often the simplest ones – and what’s simpler than showing kids drinking glasses of milk? We set out to authentically convey ‘the joy of fresh milk’ through TV and social media commercials, as well as new product labels.

Featuring children enjoying their Ashgrove milk in various ways – whether they were making messes, blowing bubbles or smiling through milky moustaches – the take-home message was that ‘Happy kids drink Ashgrove milk’.

WHAT THEY SAID

“I love it. Wouldn’t change a thing.”

Anne Bennett
Ashgrove Marketing, Communications Manager