We hit on a a simple truth: the 100% natural product is a healthy fizzy drink alternative that contained nothing but the natural goodness of apples.
The Good Apple’s animated TV commercial was a hit with kids and adults alike.
‘The Good Apple’ was launched at the popular Taste of Tasmania, the perfect channel for a live market trial. In addition to ads placed in the festival guide, an animated TVC directed patrons to look for the Good Apple Drink Cart.
The campaign and single cart generated so much interest that all available stock was sold out before the end of the festival! The entire marketing program was delivered for less than the cost of conducting a comprehensive qualitative research program – a fantastic return on investment.