In just a couple of months, we did all the interior and environmental design, including signage, point of sale, furniture, wall treatments, rugs, frames and price tags.
The result was a space designed to deliver a world-class retail experience. The Cellar currently contains one of the most comprehensive collections of rare, back vintage and hard-to-source Australian and international wines.
Our efforts generated conversations across social media and national press outlets like The Australian and 3AW radio, with an opening reach of more than three million people. The store also made over $100,000 in its first week of sales, with customer sentiment running at a perfect 100%.