Technology for the here and now.

A new beginning.
Splitting off from a big Tassie name – TasNetworks – the technology solutions provider needed an identity to announce itself to the public, and show they could help the state move ahead, 24 hours a day.

Drawing on their strong sense of Tasmanian identity and commitment to round-the-clock service for their clients, we helped facilitate a new brand identity and name: 42-24 (42° South, and on hand 24/7).

We developed a modern, consumer-friendly website that demystifies complex IT and telecommunications products, and provides both basic and technical explanations for 42-24’s offerings.

We’re continuing to bring that identity to life with new business cards, notebooks, stickers, EDMs and even office design all bearing the signature 42-24 look and feel. The unique colour palettes and graphic elements will help drive the brand into the future.

Other projects