Returning to the classroom.

Department of Education
Getting children back into the classroom post-lockdown.
There was reluctance to send students back to class, despite every COVID-safe measure being taken to ensure a safe return. Our task was to demonstrate to families with students that physically attending class is in their long-term best interests.

Working with real schools, real students, and real families, we created a series of films that spoke to the measures being taken to ensure students could return to class safely.

We created an asset library ready for use across multiple channels, targeting multiple specific audiences with each bespoke, best practice output.

Impressive media placements drove extraordinary frequency and reach metrics, landing our message and this timely campaign in the homes of Tasmanians, state-wide.

The campaign has received overwhelmingly positive feedback from both schools and the community at large.

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