Master of the Brewniverse.

COOPERS BREWERY
Australia’s best brewer is out there.
With thousands of DIY brewers across the country, one of them was destined to be the greatest. So we went on an out-of-this-world adventure to find them, and put their brew on bottle-shop shelves all over Australia.

The search started with a colourful and unconventional TVC. The making of the TVC included building Tasmania’s biggest green screen.

The making of the TVC included building Tasmania’s biggest greenscreen.
Coopers MOTB behind the scenes

The space explorer became a familiar sight on screens around the country, with the campaign reaching 13 million viewers.

Coopers MOTB Cans

And a spot on Dan Murphy’s shelves in Red Jelly-designed cans awaited the winning entry.

The campaign drove a 99% increase in database growth on the previous year, and brew kit and accessories sales grew by 150% and 30% respectively.

Cans of the winning beer – Chris Woods’ Fruit of the Woods IPA – sold out in just nine weeks, and was so popular it became a Coopers DIY Beer Recipe of the Month.

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