Lifeline Text.

For when you can’t talk about it.
Lifeline – a service known for talk – has now launched a text line. Our job was to show how the written word could be just as powerful, and as helpful.


For this text-based service, we took a text-based approach: literally building people – counsellors and callers – out of words.

These eye-catching visuals spoke to the power of the written word and reinforced how a little support can transfer a whole lot of positivity.

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