History that moves you.

Back on track.
We engaged the senses to bring passengers back on board after track work and an operator change left the train dormant for many months.
West Coast Railway
West Coast Railway

We told the story of a world-class rail journey through brutal terrain, rich history and unique scenery — an essential experience for Tasmanians and visitors alike.

With a high percentage of occupancy over that first summer of relaunch, the campaign was a huge success.

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