Each story became the backbone of mini-campaigns that stretched from social to screen, online to out of home.
We unearthed stories of VET participants across Tasmania and across industry, bringing to life their journeys in order to inspire other Tasmanians to embark on their own.
Talent was carefully selected in order to speak to a spectrum of life stages, career pathways, ambitions, and outcomes.
The campaign saw an impressive increase to website visits and enquiries, so much so the campaign is being continued and refreshed as a result.