Domestic violence response training.

DV-ALERT
The power to act.
Frontline workers see the signs of domestic abuse all too often. We created a visually striking campaign to drive them to get the skills to do something about it.

We created a campaign that hinged on what we might think when we see signs of domestic violence. With simple animations, we brought these powerful moments to life.

We assured our audience that they had the ability to help people being subjected to violence, and that DV-alert could help them recognise the signs.

The campaign worked across print and static collateral, and was seen on Fairfax, YouTube, SBS On Demand and Mamamia.

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