The search started with a colourful and unconventional TVC. The making of the TVC included building Tasmania’s biggest green screen.
The space explorer became a familiar sight on screens around the country, with the campaign reaching 13 million viewers.
And a spot on Dan Murphy’s shelves in Red Jelly-designed cans awaited the winning entry.
The campaign drove a 99% increase in database growth on the previous year, and brew kit and accessories sales grew by 150% and 30% respectively.
Cans of the winning beer – Chris Woods’ Fruit of the Woods IPA – sold out in just nine weeks, and was so popular it became a Coopers DIY Beer Recipe of the Month.