Anything Can Happen.

DEPARTMENT OF EDUCATION TASMANIA
Keeping the door open.
Our fresh, disruptive campaign gave Tasmanian high school kids a reminder that finishing school is the best way to avoid a future full of nothing.

Too many young people in Tasmania don’t complete education or training through to Year 12, despite there being more educational options than ever before. We needed to show these young people (and the people who help them make their decisions), how important getting an education is.

The campaign made a big splash and evoked discussion in the community and in the media. Research shows that the campaign has resonated with students themselves, with many wanting to hear the full stories from stage 2.

Other projects