A 15-year partnership.

A journey of discovery.
For over 15 years, we helped Dan Murphy’s become a true household name around the country, with communication development across most media and communication channels.

We helped push the brand forward without losing what made it successful, creating massive campaign concepts that covered POS, print, catalogue, radio and outdoor.

Red Jelly acted as a gatekeeper for the Dan Murphy’s brand, helping them win back-to-back Retailer of the Year Awards at the 2014 and 2015 Australian Catalogue Awards.

We have helped inform millions of customers through campaigns and projects like the Dan Murphy’s Cocktail Cards, turning more Australians into liquor experts.

Red Jelly should feel proud, being a major contributor to the brand.

Martin Smith, General Manager, Dan Murphy’s

Other projects