COUNTDOWN

Onecard – Launch

Two of New Zealand’s largest loyalty card programmes joined forces to offer a range of new rewards. We were tasked with turning this complex merger into a simple, attractive and compelling offer for all New Zealanders.

We created a campaign that hinged on a single and powerful emotional benefit — that saving money feels good. The campaign was rolled out in various executions across TV, radio, outdoor, POS and online.
Over 600,000 Kiwis (that’s 1 in 5 adult New Zealanders!) signed up for a new Onecard in the three weeks that followed the launch, well exceeding the initial targets.
WHAT THEY SAID

“Thank you for the incredible campaign that you have delivered for Onecard. It has been a privilege to work with you guys and your team.”

Bridget Lamont General Manager, Marketing