Onecard – Launch
Two of New Zealand’s largest loyalty card programmes joined forces to offer a range of new rewards. We were tasked with turning this complex merger into a simple, attractive and compelling offer for all New Zealanders.
We created a campaign that hinged on a single and powerful emotional benefit — that saving money feels good. The campaign was rolled out in various executions across TV, radio, outdoor, POS and online.
Over 600,000 Kiwis (that’s 1 in 5 adult New Zealanders!) signed up for a new Onecard in the three weeks that followed the launch, well exceeding the initial targets.
WHAT THEY SAID