Dan Murphy's

Promise

The liquor market in Australia is crowded. How do we help one of Australia’s most recognised liquor stores grow, while still maintaining the rich heritage started by Dan Murphy in 1952?

For over 15 years, we’ve acted as a gatekeeper for the Dan Murphy’s brand. We’ve created massive campaign concepts that cover POS, print, catalogue, radio and outdoor. We’ve produced Dan Murphy’s catalogues, helping them win back-to-back Retailer of the Year Awards at the 2014 and 2015 Australian Catalogue Awards. We’ve helped inform millions of customers through the Dan Murphy’s Discovery Guides. We even made a 60 second TV commercial that shows the journey of Dan’s original promise from 1952 through to the present day.

Dan Murphy's Aisle Walk Wine
Dan Murphy's Lowest Prices Checked Daily

Dan Murphy’s has consistently been Australia’s leader in liquor sales – especially around the brand’s two major events: Father’s Day and Christmas.

What they said
“Red Jelly should feel proud, being a major contributor to the Brand.”
Martin Smith
General Manager, Dan Murphy's

What we did

Dan Murphy's Cellar
Dan Murphy's
The Cellar
Countdown - Food Project
Countdown
The Food Project
Product of the Huon Valley
Huon Valley Council
Product of the Huon Valley
Steam train on West Coast Wilderness Railway
West Coast Wilderness Railway
History that moves you