Ashgrove Farm

Happiest cows on the planet

In a milk market dominated by multinational, factory-based dairies, even finding space in a supermarket fridge is difficult. As a local farm producing its own milk, Ashgrove asked us to give Tasmanians a good reason to choose their home-grown (but more expensive) product over the multitude of discounted generic options.

Asgrove Banner - FART!

Ashgrove has a real story to tell. A local story of natural advantage, provenance and best practice. Whether you are a cow or a human, Ashgrove Farm is a happy place. So, we took this simple truth and created the happiest campaign in the state – starring the happiest cows on the planet.

Asgrove free mask
Asgrove Brand
What they said
“Milk sales are up, we're very happy.”
Anne Bennett
Marketing and Communications Manager

What we did

Girl walking in Blundstone Summer Boots
Wherever Summer Takes You
Man filling his car with fuel
The Pitch
Lark Distillery - Forty Spotted Rare Tasmanian Gin
Lark Distillery
Forty Spotted Gin
RSAC Don't be a goose. Leave your phone alone.
Road Safety Advisory Council
Don’t be a Goose