Tasmania’s Huon Valley is famous for its apple orchards, and Hansen Orchards is one of the largest and most well-recognised in the region. When the craft cider boom took off, they decided to enter the market with their own, hand-crafted cider, made with their own apples. And they asked us to help them develop the brand.
We built the brand from scratch, creating everything from the bottle labels to the website. The logo design uses an elegant, understated typeface that reflects the brand’s heritage, while the unique shape of the label was inspired by Sleeping Beauty, a distinctive peak that overlooks the Hansen orchard.
The website is simple and easy to navigate, with an air of elegance and refinement that is central to the brand. It also tells the story of the Hansen family, and how they’ve been growing apples in the region for four generations (and counting).