Coopers Brewery

BrewArt – Launch

A small and passionate team at Coopers invented the world’s first fully automated personal brewing system – a Thermomix-like device that brews pub-quality beer in your kitchen at the touch of a button. We needed to make sure it was a success.

A two-part campaign that highlighted the technology, premium quality and simplicity of the product. First, we released a teaser TVC that showed off the sleek design of the BrewArt. Two months later we then released a full brand campaign (featuring a thirty second TVC and four full-page press ads) based around the notion of purity: pure genius, pure ingredients and pure enjoyment.

BrewArt systems sold well across the country, far surpassing expectations, and are set to be released in international markets after significant interest.

What they said
“The successful launch of our world-first product is much attributed to Red Jelly's involvement with creative direction and campaign development.”
Scott Harris
Marketing Manager – Brewing Products
BrewArt Floating Flavours

What we did

RSAC - Real mates don’t let mates drink drive
Road Safety Advisory Council
Real mates
Ashgrove - Happiest cows on the planet
Ashgrove Farm
Happiest cows on the planet
Lark Distillery - Forty Spotted Rare Tasmanian Gin
Lark Distillery
Forty Spotted Gin
Man looking at his mobile phone in art gallery, while his partner looks at the camera
Coopers Brewery
BrewArt – Push Button Brewing