BrewArt, invented by Coopers, is a fully-automated home brewing system. Basically, it’s a machine that makes beer from scratch. Coopers asked us to help them get the word out.
We created a full communications campaign, including TVCs, online videos, outdoor spots and online banners. The premise of the campaign was simple: modern art can be a bit confusing, but Brewart is art you can appreciate.
The campaign was led by two hero TVCs, which were supported by online videos and animated banners.
In our outdoor media spots we used more direct, rational messages, to make sure our audience instantly understood the benefits of the product.
Red Jelly handled the entire production, from writing and designing to production and direction.