DEPARTMENT OF EDUCATION TASMANIA
Anything Can Happen
Too many young people in Tasmania don’t complete education or training through to Year 12, despite there being more educational options than ever before. We needed to show these young people (and the people who help them make their decisions), how important getting an education is.
We decided to showcase the terrifying numbers – in eight years, 128 Australians have died riding quad bikes. These statistics were paired with stark, chilling imagery of flipped quad bikes that represented those killed while riding quad bikes. The supporting message was simple: a quad bike is not a toy.
The campaign made a big splash and evoked discussion in the community and in the media. Research shows that the campaign has resonated with students themselves, with many wanting to hear the full stories from stage 2.