Challenge

Two of New Zealand’s largest loyalty card programmes joined forces to offer a range of new rewards. We were tasked with turning this complex merger into a simple, attractive and compelling offer for all New Zealanders.

Solution

We created a campaign that hinged on a single and powerful emotional benefit — that saving money feels good. The campaign was rolled out in various executions across TV, radio, outdoor, POS and online.

Result

Over 600,000 Kiwis (that’s 1 in 5 adult New Zealanders) signed up for a new Onecard in the three weeks that followed the launch, well exceeding the initial targets.

Over 600k new card holders in 3 weeks.

“Thank you for the incredible campaign that you have delivered for Onecard. It has been a privilege to work with you guys and your team.”
— Bridget Lamont, General Manager, Marketing
Onecard billboard
Onecard Exclusive Club Price
Onecard website on iPad
Onecard TVC screenshot