In a milk market dominated by multinational, factory-based dairies, even finding space in a supermarket fridge is difficult. As a local farm producing its own milk, Ashgrove asked us to give Tasmanians a good reason to choose their home-grown (but more expensive) product over the multitude of discounted generic options.
Ashgrove has a real story to tell. A local story of natural advantage, provenance and best practice. Whether you are a cow or a human, Ashgrove Farm is a happy place. So, we took this simple truth and created the happiest campaign in the state – starring the happiest cows on the planet.
One very happy client, with milk sales up after the second month of the campaign launch.
Our happy cows TVC delivered a huge spike in milk sales.
What we did
- Brand Design
- Creative Services
- Digital & Social Strategy
- Outdoor Advertising
- TV & Video
“Milk sales are up, we're very happy.”