Challenge

In a milk market dominated by multinational, factory-based dairies, even finding space in a supermarket fridge is difficult. As a local farm producing its own milk, Ashgrove asked us to give Tasmanians a good reason to choose their home-grown (but more expensive) product over the multitude of discounted generic options.

Solution

Ashgrove has a real story to tell. A local story of natural advantage, provenance and best practice. Whether you are a cow or a human, Ashgrove Farm is a happy place. So, we took this simple truth and created the happiest campaign in the state – starring the happiest cows on the planet.

Result

One very happy client, with milk sales up after the second month of the campaign launch.

Our happy cows TVC delivered a huge spike in milk sales.

What we did

  • Brand Design
  • Creative Services
  • Digital & Social Strategy
  • Outdoor Advertising
  • TV & Video
“Milk sales are up, we're very happy.”
— Anne Bennett, Marketing and Communications Manager
Ashgrove point of sale
cowface
Bus Back
The happiest farm on the planet?
Cow Mask
Colour Comp