Inattention or distraction is a contributing factor in Tasmanian road accidents, and mobile phones are one of the biggest sources of distraction. We had to convince Tassie drivers to put their phones down when they’re behind the wheel.


Rather than create a campaign that simply told drivers what to do, we opted to educate them through entertainment – with a bit of help from our favourite migratory waterfowl. By using real footage, animation and a bit of humour (along with some help from internationally acclaimed comedian, Sam Simmons), we created the ‘Don’t Be A Goose’ campaign. It ran across TV, print, outdoor and online.


‘Don’t Be A Goose’ has already started to get people talking. 

What we did

  • Animation
  • Outdoor Advertising
  • Print Management
  • Project Management
  • Radio
  • TV & Video
Don't be a goose. Leave your phone alone.
Russell on the phone