A change in the National Disability Insurance Scheme meant many young people with disabilities were faced with making decisions that they hadn’t previously had to make on their own. These people were vulnerable to abuse or being taken advantage of by those who are responsible for their care. They needed to understand their rights about self-determination and decision-making.
Who better to get an important message across to people with cognitive impairments than their peers? We created two animated characters, and engaged two young people with disabilities to provide the voices in a simple explainer-style video. By understanding the problem and the people we were talking to, we were able to get an important message across in a clear and non-patronising manner.
The video was lauded by disability professionals, teachers and carers. Total views are approaching 100,000. It proved so popular a second video was commissioned around people’s rights when it came to shopping.
Helping those who need it most.
What we did
- Content Creation & Storytelling
- Creative Services
- Customer Insights
- Marketing Strategy
- Print Management
- Project Management
- TV & Video