26TEN.

Libraries Tasmania
Breaking it down.
Libraries Tasmania needed a special campaign to reach out to the 49% of the state that lacked the skills they needed to get information from newspapers, books, brochures and bills.

We created a campaign that spoke to all Tasmanians, reassuring them that help was out there – and that the task of learning wasn’t as imposing as they thought it was.

LINC TASMANIA
LINC TASMANIA

Television and radio were the key delivery channels for the 26TEN campaign, along with an inspiring set of videos depicting real life stories of literacy achievements.

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