Campaigns | Tasmanian Bakeries Fancy Little Pies Close

Tasmanian Bakeries
Fancy Little Pies

Party pies are traditionally regarded as a value bakery offering – a favourite at childrens parties, casual functions and ‘low-brow’ events.

Tasmanian Bakeries came to Red Jelly with an idea to put their gourmet pie fillings into a smaller pastry package.

Our solution was to create a new pie category via a brand identity and packaging that challenged convention and demanded attention.

The Fancy Little Pie was born.

And the “Patented Pie Tower” became a standout in the frozen pastry category.