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Fine Wine Buyer’s and Discovery Guides
If there’s one thing we love more than sipping a good drink, it’s writing about it. Our work for Dan Murphy’s is somewhat of a labour of love. From exploring the world’s best wine regions for the Fine Wine Buyer’s Guides to helping people choose what ciders are right for summer, we’ve written about it all – and presented it in a way that is both entertaining and authoritative. And does it work?
The recent Dan Murphy’s Guide to the World of Whisky was so popular the million copies that were printed were snapped up in no time. And even whisky sites (which are usually critical of chain stores like Dan Murphy’s) couldn’t help but admit that we’d got it right. Internally, the guide was just as big, with everyone singing its praises. It is such a success that it’s now used internally as an educational staff training aid.